what is a trend

” Tracking consumer trends, then, is a crucial way to gain relevant inspiration, helping you dream up profitable new goods, services and experiences for (and with) your customers. In short, trend watching should ultimately lead to profitable innovation.”


TREND: “A novel manifestation of something that has unlocked or serviced an existing (and hardly ever changing) consumerneed*,desire, want, or value.”

via trendwatching

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